Jax thrives off of getting outside as much as possible, whenever possible. Since a ripe age of 5 years old she laced on her first pair of Nike Air Max running kicks and starting running 5k’s every weekend. Dipping into skiing, cycling, swimming, triathlon, duathlon, while scooping up a few National and a World accomplishments, she decided that adventure is a way of life. In 8th grade, Jax took on a summer job and became the “coffee runner” each morning to gather everyone’s favorite cup of stoke at the local coffee shop. Her palette for coffee grew like wildfire and she dreamed of creating a way to have her own coffee establishment some day. Her first step began In high school and college, as she enjoyed a job as a barista / shift supervisor at Starbucks Coffee Co for 6 years while studying small business and entrepreneurship to make them all mesh together.
The outdoor industry took her on a few other tangents in helping create start ups, and also spending time at lucy activewear, crocs footwear and running the marketing department at Native Eyewear. At each position her passion for marketing grew too. Jax took all of her marketing experience and began a marketing outfit called Mariash Marketing to create services for outdoor brands in various avenues. At the back of her mind her passion to bring adventure and coffee together by roasting organic beans for all kept peeking in. Today, she is thrilled to launch Stoked Roasters and make her dreams come true. She is thrilled to roast premium coffee for everyone to get stoked about their day. Adventure awaits and together with her enthusiasm for the outdoors, and coffee she can spread her stoke to the masses.
Follow Jax's adventures on Instagram!